VIDEO STORYTELLING
FOR
NON-PROFITS
Forge an emotional connection to
attract new donors and
keep existing donors coming back
YOUR STORY IS A UNIQUE TOOL
TO SET YOUR ORGANIZATION APART
Telling your organization’s story is the most effective way to attract potential donors, and
keep those you’ve already developed loyal.
Storytelling forges an emotional connection; one
that’s easily remembered, and shared.
In other words ~ viral
BUT, HOW DO YOU BEST DEVELOP &
UTILIZE YOUR STORIES
TO HELP RAISE MONEY & AWARENESS?
WE CAN HELP
STORYTELLING IS WHAT WE DO
The film & video production team at American Entertainment Works has a half century of combined experience helping some of the world’s most visible corporations develop their stories, and craft their messaging through media.
HERE ARE A FEW OF THE COMPANIES OUR PRODUCTION TEAM HAS CREATED MEDIA WITH
Contact us now at info@aeworks.org
Find out how an AEWorks video can
improve your outreach and fundraising.
DID YOU KNOW?
Testimonial videos regularly see a 70-75% conversion rate. (ReelSEO)
57% of people who watch a non-profit organization’s online video make a donation. (MiniMatters)
Customer testimonials score highest for all types of content marketing, with an effectiveness rating of 89% (WebDAM)
70% of donors cite video as a research tool, second only to your website itself. (MiniMatters)
Search traffic double for sites containing a video thumbnail. (OmniCore)
Including a video on a landing page can increase conversions by 80% (Hubspot)
ABOUT US
AEWorks is a six year old 501 C 3, made up of experienced communication and entertainment professionals.
Unlike traditional entertainment/media companies however, as a non-profit, we focus on contributing to our artistic and cultural heritage first, and return on investment second.
This allows us to create entertainment and media programs based on what’s interesting, inspiring, and enlightening; instead of simply worrying about what will make us money. It’s a fundamental shift in the entertainment industry.
WE CALL IT
"CREATIVITY WITH A CONSCIENCE"
OVER THE YEARS WE'VE DISCOVERED THREE CRITICAL VIDEOS THAT REALLY WORK
Your most loyal supporters and/or service recipients singing your praises ~ in their own words.
This is the kind of marketing that no amount of money can buy, and unlike written testimonials, with video you can see the
sincerity in their faces, and
the emotion in their eyes.
TESTIMONIAL
VIDEOS
Your mission in motion ~ expressed in pictures - alive and in action.
Unlike your website which is the primary source for information about your organization ~
Brand Manifestos demonstrate your mission for your more emotionally minded supporters.
BRAND
MANIFESTOS
